A Mr Mike Elgan created a post on The Problem with Facebook on Google+ on 16 Jan 2014 along with a Youtube video to watch that struck a bit of a chord for me. He basically points out that the business models of Facebook vs Google seem to be reversed. Facebook is trying to work more like TV where you pay to have your content/message presented or promoted to your audience (ie your comment IS the advertising to be paid for). Google works the other way where advertising is provided on screen based on your message (ie your comment is the audience being sold to - it is presented and promoted freely and others pay to get their advert on your screen). The result? Many of your facebook messages are dwindling out in the desert with very few ever seeing them, just as I suspected. This was my initial comment on the subject: "so, how do you get your message to your audience (without paying)? start with good content, a valid message or cause, create some noise - repetition brings conviction, post your message with images on your own 'real' website or blog and repost your content with your link on the Twitter, Facebook and Google+ platforms, and then train your close friends and family to 'like' and '+1' them for you I suppose .. so far so good."
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